Experiencias Mercedes – A Web Design & Development Blog

Interactive Elements to Grab Attention

There is a lot more in doing business online than simply having a website. You will need to direct traffic to your website. Getting user’s attention is not an easy thing as some will just passively scroll through your website which will not be helpful. The most common campaign tool is the landing page as it is created solely for marketing and promotion purposes.

The landing page is a standalone page with a call to action. The landing page should attract the interest of the user from the first glance. In order to reduce the number of visitors that just scroll through your website you will need to use interactive elements. Using interactive elements will engage the users and make it easy for them to convert to potential clients. Some of these elements include:

Animations

Animations are simply visuals that are meant to draw the attention and interest the user. Animations tend to make landing pages more unique and interactive. The entire purpose of animation is to fill the gaps and enhance the design. When using animation it is very important to decide on which elements to animate, when should they be triggered and how to go about it. Transformations and transitions are a great way to develop simple tweaks like making paragraphs fade on the scroll or even making the scroll down arrow hover. There are endless possibilities of using this element to increase user interactivity. You can get custom animations designed and created for you at an affordable rat on Fiver.

Buttons

Buttons are very essential in any landing page as they provide a unique kind of interaction. The greatest challenge with buttons is that users can get lost or lose trust when the buttons do not indicate what exactly happens when you click on them. When you have a cursor change when it floats over a button it will notify that there is something clickable.

Forms

The most popular method of conversion is using forms. However it is not easy to use forms to make conversions since people are prone to make mistakes. Some of the most common mistakes include using too many fields, asking for personal information and confusing instructions. Most users just want something simple and easy to read and fill. In order to attract your target audience to fill the forms you need provide them with very interesting content. After that get to build their interest through the use of interactive elements. Ask questions that are necessary and make sure that the instructions and labels that you provide are clear and accurate. You can see successful uses of these elements on a number of different sites. Dating sites and apps commonly utilize forms to engage visitors. Fuck sites sometimes overuse forms to the point that they become an annoyance, so it is important to find a pleasing balance.

Video

Use of videos is also another very interactive element that is considered to be highly engaging. This is not a surprise since people love to watch videos that they can relate to. The advantage of using videos is that most of the users remember about 95% of the content they see on video and 10% of what they read. This simply means that video makes much more sense and has a significant impact. Use of auto play in a video is debatable as it can help to draw attention. However to some users it can be annoying to have something loud play while browsing.

Social Media Sharing Buttons

Use of social media buttons is very important as it helps to remind the user to share your content. Make sure that you have attractive content so that the user will be willing to share even before getting to the social media button. Having a social media button reduces the cumbersome process of having to copy the URL then going back again to your social media page to post the URL. Make it a habit to remind your audience to share your content and products through the social media.

Surveys and Polls

Use of interactive elements like surveys and polls is another way of engaging users. These elements do not work for every website hence you should be very cautious and selective. In case surveys and polls fit well with your content then go ahead and use them and if not then try as much as possible to avoid. In case you choose to use quizzes then make sure that they are short and precise.

In summary, marketers have a very important job which is to get the right traffic to your website. Use of interactive elements have proven to be very effective.

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UX | Web Design

UX Explained

UX design can be explained in different ways in relation to different things. If we look at the basic UX concept, it is all about giving a good experience to the users when they make use of your product. When we relate it to the business, it is about the loyalty and the customer satisfaction which is provided when the users or customers interact with the product with ease and make the best use of it. If we look at the different definitions of the UX Design we will see that everyone has a different perception towards it with a similar goal that is enhancing the user’s experience when they make use of the product. UX Design is basically to make products better, delightful, easy to use, and beneficial with the help of the designing of the product.

In the digital world, UX design has taken an important place. Most of the companies these days are focusing on the UX Design, as it is beneficial for their business and for getting profit. Earlier, companies were not much aware of UX Design or UI. But as the digitalization has increased, companies now know its importance, and they try to use different ways to improve the user experience. UX Design is a kind of process of products designing, making them easy & beneficial to use, intuitive, and user-friendly. The companies are hiring UX Designer for making it work in the best way.

Some Factors that influence the User Experience (UX)

To make the users feel that the product which they are using is valuable and is best to use, there are few things which are required. These things influence the user experience by making the product valuable.

Usable: Be it any product or any website or any application, it should be easy to use. One should not face a problem in using it.
Desirable: To make the website or the product desirable, the companies should focus on its designing elements, brand, the identity of the product, and the image of the product. All these things will make the product desirable by making the customer feel connected to it.
Useful: When we say useful, it matters a lot. Because until and unless the product or the website or the application is not useful for the users, they may not go for it. Ensuring that the product is fulfilling a need of the users is very important.
Findable: The product should be approachable easily, be it offsite or onsite. The users should be able to locate the product or the content without any problem.
Accessible: The users should be able to easily access the content or the product. When we say accessible, we mean that it should be accessible by all the users, even the ones with the disabilities also.
Credible: The product should be trustworthy and for that sharing the right information is important. The product should represent the information on which the user can believe and trust, as they are going to utilize it.

These factors which we have explained above were mentioned in the User Experience Honeycomb by Peter Morville.

Benefits of User Experience Design (UX)

Be it any product, any service, or any web application or a website, the competition has increased for all. That is why it is important to have a product or a website which can fulfill the user’s expectations. Designing the products according to the user’s needs and their usability pattern is beneficial for every organization. Understanding the user’s help in designing the product in a better way. Let’s see what all benefits one can get with the help of UX Design.

Customer Retention – Retaining the customer these days is very important. As no one would like to lose a valuable customer, who has used your product before as well. For customer retention, the companies should try to work on the designing of the product in an innovative way. Companies should first try to know their customer’s pattern of using any product or buying any product. They should try to know what customers think about the product. Based on it, companies can try to make the product better. Like if we talk about digital products, then companies should try to bring more advanced technologies with simple features to use. This will help in making the users use your products for the long term. There is a lot of competition when it comes to this area for social apps as well as dating apps. If someone is a regular user on a Meet and Fuck site, but another hook up site with better UX comes along offering the same services it will be a quick switch.
Increase in productivity – When the users will appreciate the product and its designing, it will enhance productivity. UX Design leads to make the products more productive by following different designing techniques and users’ views. This makes the UX Design improve overall productivity. This will also increase the number of users or customers.
Lower the bounce rates – By saying bounce rates we mean the customers or the users leaving your product or your website. It generally happens because of poor designing and improper or incomplete information. If the users are not satisfied with the kind of service or products you are delivering, it will not take them much time to move to another company’s product. But with the help of UX Design, one can lower the bounce rates, by making a product or web application or a website attractive and usable.
Low Cost – If the businesses will adopt the UX Design approach initially only, they will not have to get into the redesigning process. Redesigning can include different things, like the image of the product, brand name, information shared with the users, designing, and other such things. If the business will hire a UX Designer before only, they will be able to save themselves from poor designing. Redesigning costs a lot, and that is when the UX Design is helpful.
Increase in Sales – When the UX Design is perfect and is according to the user’s needs, there will be an increase in sales. As users like the products which are more interactive, informative, and are easy to use. If the users find the product intuitive and usable, there will be more conversions, leading to an increase in sales.

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UI | UX | Web Design Trends

Web Design Trends That We’re Behind

Web Design has been jumping across voids every year. 2021 is no exception. Web design trends in 2021 will indicate the path that web designers will now follow in order to make our design dreams come true.

Innovating with web design trends in 2021, given the focus that it has on this planet, from some of the most brilliant minds on Earth, is still not an easy task. As of right now these are some of the web design trends that we are seeing and loving.

Photography – Graphics Mix: Superimposing Graphics on real photographs can create startling impressions, and can release the reins of the creative mind. Its versatility is extremely effective, not only to create charming collages, but also to communicate sophisticated and often abstract concepts like Technology, Space or Finance. Photographic or Graphic content can be inter-mixed to produce memorable visualizations of difficult ideas.

Color Schemes of Luminosity and Glow: Color schemes will become bolder in 2021, using Glow-in-the-dark neons combined with highly saturated colors, with deeper shadows to create a luminous feel that envelops an image.

Solid Framing of White Spaces: Framing the white space around websites is important to stress and identify the websites. Images without framing and parallax designs are often lost in the crowd of texts. Framing gives the website an opportunity to grab eyeballs from a fixed position on the page. It is like the framing of the white canvas background on a painting. 2021 will see greater use of white space framing to allow visuals to pop up and shine. This also helps to partition different parts of the page, and prioritize sections as planned.

Soft Shadows, Layers and Floating Elements: Depth is the focus of this 2021 trend. It is all about toning down 3D, and giving it a ‘3D Light’ look. This effect can not only add depth to graphics, but also to still photos and even text. In-fact, 2D layouts can also have depth impressions with Soft Drop Shadows and Layering elements over each-other. This removes the flatness of web designs, and adds elements of floating to them.

Immersive 3D Elements: Immersive 3D web designs can break down the visual boundaries between Digital Space and Reality. So far Immersive 3D required Space Technology Level equipment, but these barriers are now being removed rapidly. 2021 will definitely see practically Hyper-Realistic 3D occupying screen space, and immersing the visitor into this experience. Of course, VR (Virtual Reality) is gradually becoming the mainstream, as it gets cheaper, and will be the trend of the future. Until then, HR (Hyper Reality) 3D will have to do.

Adding Personality Through Imperfections: The special trend of 2021 lies in injecting emotion and humanity into websites. Impersonal graphics, even if perfect, are devoid of the human touch, for which in 2021 the trend is to add hand-drawn imperfections in the design elements. This gives web designs the soul that attracts visitors. Hand-drawn motifs not only inject reality and appeal, they can also be made into unique and stylized icons, which add to the brand value of the product advertised. In 2021, the trend will be for web designers to add more purposefully amateurish elements to increase the appeals of web design.

Ultra Minimalist Navigation: Precision will be the key for trends in 2021. Text will be reduced to a minimum and video with voice-over will combine to communicate the exact message.

Dark Mode: it is one the rules of classical painting that the Darker the Background, the more the Design Elements stand out. This is done when you create a high contrast ratio by using different colors. This is easier on the eyes, but still make colors and design elements pop up spectacularly. It is using visual ergonomics through reduction of eye strain. This realization dawned on designers almost by accident. It was found that Dark Themes were better for OLED Screens, because they not only saved power, but also extended the life of the screens. Dynamic Designs improvise the accent color visibility. This design concept fits in perfectly with the leading 2021 design trend that stresses dark, moody color schemes.…

Uncategorized

Optimizing A Website For Mobile

Since the majority of the web users have completely shifted to mobile, mobile optimization is of utmost importance today. If you own a website or designing a website then it is compulsory to think about mobile optimization. Of course, the tech giant Google has already introduced a policy regarding mobile-first. As a first step, developers should think about responsive design so that the website works across all the available platforms. But, this is a small step towards optimizing your website for mobile. There are many other things you need to consider if you are planning for true optimization.

Mobile-Friendly Design

The earlier web was largely built for desktop users. So, all the advancements in technologies were trying to achieve a beautiful display on a big screen display. But, today it is not so and every website developer should think about smartphones. So, you need to focus on mobile-first design.

Priority

In mobile phones, the display space is limited and the screen structure is vertical. This is opposite to that of the horizontal desktop. Hence, you need to keep in mind prioritization.

Giving priority to content

There are many interesting things you can do with mobile compared to desktop design. But, you need to give away to the content-first strategy. It is very important to make the content parts easily accessible and readable.

Simple navigation

It is not easy to come back to the home page just by clicking somewhere in the mobile device. Hence you need to utilize scroll-to-top widgets and attractive headers whenever necessary. So, always test your website on a phone and examine all the available navigation. You may have to check the same website on many different phones if possible. For example, when looking at the adult app fuckbook it is more complicated to find the UK version on different mobile devices, but accessing the UK hookup app via desktop is very user friendly

Resource optimization

Media optimization is of the utmost importance when you are trying to optimize your website for mobile. You need to look for icons and images and make sure they are displaying as expected on the mobile screen. Visual elements like icons, illustrations, photos, and videos are huge bandwidth consumers on any webpage. But you need to remember that webpage size is just 2018 but this may vary from country to country. Understand that no web page size can fit everyone. But, the only thing you need to keep in mind when developing pages is that it is better to have small web pages. When pages are small, they offer faster loading times.

So, always think about cutting off some MBs or KBs.

Resize the existing images

Even though it sounds simple, it is not. Resizing can lead to several issues. It can shave off more than 80 percent of the image. It is better to keep the images in the 600-700px range at most.

Use compression for files

You can make use of some third party software for image compression. This will reduce the number of colors present in that image. You can try this to the highest degree but make sure that photos do not lose the quality. There are many compression tools available online.

File formats

You can try using alternative file formats for images. The majority of people are aware of only JPEG and PNG. But there are well-known formats like SVG and WebP as well. SVGs are the best alternative since they can automatically scale to a particular screen-size. This will reduce resource requirements which are otherwise spend for loading particular visual requirements.

Pre-loading

A web page may take a significant amount of time for loading everything it contains. You should think about this and you can make use of browser hints and preloaders. Preloaders can help in making the pages understand about potential navigation opportunities available. By utilizing a preloader, it is possible to render a page before even the user clicks on its link present on another page.

Conclusion

For a smooth smartphone and mobile experience, it is very important to optimize your website and its pages. There are many outlined methods and you can utilize them for optimizing your webpages. It is no so difficult to achieve real optimization. Lazy loading and content coaching are the two most popular and useful strategies utilized for optimization. But the only thing is you need to use and implement all these strategies well-in in advance for offering the best mobile experience for your users.…

Web Design | Web Design Trends

What is Minimalism in Web Design?

When it comes to you have resources available with you it is necessary to have them available with you in a user-friendly manner. The same is the case with the website we are using. Recently it has been reported that certain things have been done to the web design of the website which will make it more user-friendly and also acceptable by the audience as well.

In other words, you can say that in less you are getting more. When it comes to knowing about minimalism in web design, you will get surprised to know that everything was done to the design of the website by taking into the consideration about the usage of a user. The reason means if things are available in a complicated manner then it has become difficult for the user to understand what is available on a particular website and how he can deal with it. Therefore it is necessary to have minimalism in web design available.

In the same particular activity, all the unnecessary elements have been removed and all those elements are available on the necessary website and are useful as well. When a user is getting a user-friendly interface with the website he or she is using then he will surely recommend it to others and will stay on the same platform for a longer duration.

This not only helps you to generate the traffic over the website but will also prove out to be beneficial to achieve rank first in the market. Moreover, if you are looking for certain things that are necessary for you to when you are looking forward to have minimalism in web design these are:

Make sure about the things that are necessary for you to put on the website.
Do not insert irrelevant content at all on the website.
Make sure the design you have created for the website is user-friendly.
Make sure the customizations you are doing according to the need of the user.

These are the few things that are necessary for you to consider when you are going to have minimalism in web design. Also, it has been suggested to you that do not get confused about the word minimalism, the reason being the same word is used in a different context to highlight some pinpoint things. But when you are dealing with the things that are related to the website or the thing that you are going to use over the internet it means that you are customizing the things or the design of your website according to the need of the user. Dating app Hinge does a great job of this.

Apart from everything, you must know that the modifications you have done are user-friendly but and not decreasing the quality of your website as well. The reason being sometimes it has been seen that it for the sake of modification we do something that decreases the quality of our website and let it on useful for the user and also let it rank last on the online platforms.…